A 4-Wheel Roller, Backpack, and Briefs – The Targus Mobile ViP Collection
Two weeks ago, the hottest booth at the annual CE Week/GetGeeked event wasn’t a mobile phone/tablet case brand. It wasn’t a hi-res audio player maker. And it wasn’t the latest fitness equipment manufacturer. The hottest booth went to Targus–the higher-end bag, case, and mobile accessories brand. I’m completely honest here–the line was down the hall. The reason for the line was two-fold. While many of the booth’s attendees were drawn to the Mobile ViP premium collection of laptop bags and cases, having a ‘spin-the-wheel’ giveaway to promote the new product line brought in even more. Let this be a marketing lesson to the other brands, a great promotion boosts attention to your products. Introducing the Targus Mobile ViP Collection.
Press Release
Per the CE Week press release: “The lineup combines modern styling with functional appeal. Made with only the best materials and protective components, each case in the Targus Mobile ViP Collection boasts maximum capacity in a slim structure.”
Furthermore, the press release stated: “Tailored to match your work style, the Mobile ViP Collection has a sleek design that maximizes storage. Strategically located compartments make it easy to find what you’re looking for. And, it’s made to protect, with features like the innovative SafePort® Sling suspension system that keeps your laptop secure in case it’s dropped, weather-resistant bases to protect your devices and docs from the elements, or lockable zippers that provide enhanced security. The design incorporate intuitive organization, ergonomic construction, smart protection, and details that make it quicker and easier to get around.”
According to David Dorantes, Director of Product Marketing, “The bags in the Targus Mobile ViP Collection were designed specifically for professionals that are always on the go, whether they’re moving between client meetings across town or across the country. We’ve included details that anticipate the needs of the business person on the move with various organizational details and built-in functionality, all in a polished aesthetic.”
As someone who examined this new briefcase and bag collection that night, I can vouch for the accuracy of David’s quote.
Updated Nov 2016: The Mobile ViP Backpack was named a CES 2017 Innovation Awards Honoree in the Computer Accessories category.
The Mobile ViP Collection includes the following four products:
15.6″ Mobile ViP Backpack with SafePort® Sling Drop Protection (PSB862)
- Dimensions: 11.81″ x 20.07″ x 8.65″ (W x H x D)
- SafePort® Sling protects your laptop in case of drops
- Patented checkpoint-friendly design unzips to lay flat for TSA screening
- Trolley strap easily attaches to your rolling luggage
- File compartment with convertible floor expands in length to accommodate your larger documents and files
- Weather-resistant base protects contents from the elements
- Extra-large pocket with water-resistant coating stores chargers, toiletries, and more
- Contoured design makes it comfortable to carry
- Water bottle pocket lies flush against the bag when it’s not in use
- Sternum straps hide away in pockets when you don’t need them
- Soft-lined front stash pocket provides easy access to adapters or sunglasses
- Also fits tablets up to 12” (11.81” x 8.27”)
- Weight: 1.87 lbs
- MSRP $89.99
15.6″ Mobile ViP Topload Case with SafePort® Sling Drop Protection (PBT264)
- Dimensions: 15.50″ x 13.50″ x 5.00″ (W x H x D)
- SafePort® Sling keeps your laptop suspended during drops
- Patented checkpoint-friendly design unzips to lay flat for TSA screening
- Trolley strap makes it easy to attach the case to rolling luggage
- Two main compartments maximize storage space
- Weather-resistant base protects contents from the elements
- Adjustable, removable shoulder strap is contoured to ensure a comfortable fit once it’s on your shoulder
- Also fits tablets up to 12” (11.81” x 8.27”)
- Weight: 2.24 lbs
- MSRP $79.99
15.6″ Mobile ViP Slim Brief with SafePort® Sling Drop Protection (PBT268)
- Dimensions: 15.50″ x 13.50″ x 5.00″ (W x H x D)
- SafePort® Sling suspends your laptop to keep it secure during drops
- Trolley strap makes it easy to attach the case to rolling luggage
- Slim profile doesn’t get in the way on busy train rides and fits easily under most airplane seats
- A pocket just for your tablet keeps it safe and secure
- Adjustable, removable strap is contoured to ensure a comfortable fit once it’s on your shoulder
- Also fits tablets up to 12” (11.81” x 8.27”)
- Weight: 2 lbs
- MSRP $69.99
15.6″ Mobile ViP 4-Wheeled Overnight Roller (PBR022)
- Dimensions: 16.93″ x 16.13″ x 7.48″ (W x H x D)
- Four (4) durable spinner wheels roll in any direction to make for effortless travel
- Dedicated overnight section separates your apparel from your devices
- Restraining straps allow you access the overnight section without opening the entire bag
- Zip-down organizer, quick access front pocket, and workstation with document dividers deliver maximum organization
- Large, soft-lined top carry handle to easily lift the case
- Leatherette accents add to the polished look
- Padded laptop compartment saves your device from scuffs and scratches
- Easy access 3-stage trolley handle extends for easy travel and retracts when it’s not in use
- Hideaway side pocket puts your water bottle or umbrella at an arm’s length
- Also fits tablets up to 12” (11.81” x 8.27”)
- Weight: 8.21 lbs
- MSRP $129.99
Mobile ViP Collection Specifications
All four products have a black exterior in either a leatherette finish or polished accents. The interior color of the backpack and two briefs is black, while that of the 4-wheel roller is gray. Stitches, zippers, handles, and straps are all of high quality.
The collection comes with a limited lifetime warranty.
Pricing and Availability
The Mobile ViP Collection is available at select retail and online stores such as Targus and Amazon.
FTC Disclosure: This writer is not a paid product ambassador. Targus has not provided Beantown LLC with any samples for review purposes.
All photographs are the copyrighted property of Targus.
